The chairman of the Senate Judiciary Committee expressed concern on Tuesday about a Netflix-backed proposal to amend a federal video privacy law by
making it easier to share information on Facebook about people's movie rentals.
Subway is among the latest brands to jump into app advertising around the Super Bowl. The restaurant chain is the national sponsor of an app from Pre
Play Sports that lets fans earn points for successfully predicting the outcome of each play during the playoffs and the Super Bowl.
LinkedIn will focus this year, in part, on building bonds between members and companies with profiles on the site through targeted messages to
audience segments, Jonathan Lister, vice president for North America marketing solutions at the social network, told MediaPost.
For marketers, few questions loom as large as the connection between their on- and offline efforts. That's why data exchange eXelate and Nielsen
Catalina Solutions are ramping up efforts to help CPG brands connect the dots. This latest effort helps brands reach consumers with more relevant
digital advertising based on actual in-store purchasing behavior.
Apple faces mounting pressure from consumer groups over harsh conditions workers are exposed to in China-based factories that produce iPhones and
iPads. Advocacy organizations have launched online campaigns aimed at persuading the tech giant to provide better protection for workers and closer
monitoring and reporting on labor violations by Chinese suppliers.
Mobile companies will have to obtain users' express consent before installing monitoring software, if a bill floated Monday by Rep. Ed Markey (D-Mass)
becomes law. The draft bill, named the Mobile Device Privacy Act, is aimed at addressing "the threat to consumers' privacy posed by electronic
monitoring software on mobile phones."
One of Solve Media's missions is to improve brand awareness for online retailers through CAPTCHA type-in ads. Using them, neighborhood home
improvement store Ace Hardware proved it could capture attention from online shoppers that typically shop at Home Depot and Lowe's.
Visitors to CPG brand Web sites buy 37% more in retail stores than non-visitors to the brand sites. That's according to a new study from Accenture,
comScore and dunnhumbyUSA, which attempts to shed light on the link between marketers' on- and offline efforts.
While more than half of both male and female tablet owners are interested in reading digital magazines, the proportion is especially high among males,
with 77% of male tablet owners saying they want to read digital magazines on their device, compared to 68% of female tablet owners.
With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect,
SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish lead the pack, according to the first Wave report from Forrester that ranks digital agencies by
mobile capability.
By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets
into personal shopping assistants. New research from the Pew American & Internet Life Project further highlights that trend, showing more than half
(52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.
Affiliate Summit has been giving away “Pay It Forward Scholarships” to up to 50 affiliates per conference, who could not otherwise afford to attend, for a couple years now. And now we’re starting up a “Pay it Forward Merchant Endowment” Program, where we will be sponsoring up to 8 merchants at Affiliate Summit East 2012 [...]
Meet the Volusion team at this year’s WW MAGIC event in Las Vegas, February 13-15, 2012. Meet the Volusion team at the WWD MAGIC Buzz Boutique in Las Vegas from February 13-15, 2012. This year Volusion is a featured exhibitor in Continue reading...
Russia's search engine Yandex said Monday it has purchased map licenses from Nokia subsidiary Navteq to develop detailed world maps for its
Yandex.Maps service. Using the service, Web site owners can embed maps of various countries, noting city buildings and urban traffic networks, on
their sites.
The Performance Marketing Association (PMA) reports that the Pennsylvania Department of Revenue is delaying enforcement of its Affiliate Nexus Tax law until September 1, 2012. Hopefully, merchants will continue to work with their affiliates in Pennsylvania, rather than jumping the gun and booting them out. More details at http://performancemarketingassociation.com/reprieve-in-pennsylvania-affiliate-nexus-tax-law-on-hold-until-september-1st.
Highlights from Affiliate Summit West 2012, the premier affiliate marketing conference, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas with over 5,000 affiliate marketers. Video: Highlights from Affiliate Summit West 2012
EMI's Capitol Records has escalated its legal battle with the start-up ReDigi by asking a federal judge in New York to order the company to stop
selling "used" digital songs.
The more e-commerce-friendly nature of tablets combined with their proliferation is a welcome trend for retailers focused on the mobile channel. Data
shows customers tended to spend 20% to 30% more on tablets than other devices.
Apple reclaimed the No. 1 spot in the top 20 global brands for media value thanks to buzz about the iPhone 4S release and Steve Jobs' death, according
to a report released Friday. The company generated $301,007 value in news media; $309,190 in social media; and $289,765 in Twitter. It built a
business model by delivering fun gadgets on propitiatory systems that lock consumers into digital content and cloud services.
The seventeenth issue of FeedFront Magazine is out, so we’re on to issue 18. The next issue of FeedFront will be coming out in May 2012, and the deadline for article proposals for issue 18 of FeedFront is February 22, 2012. If you are interested in writing an article, go to the FeedFront article proposal [...]
The Meet Market for Affiliate Summit Central 2012, taking place May 15-16, 2012 at the Hilton Austin, has sold out. If you’re not familiar with the Meet Market, it is an extended session of structured, face to face networking we’ve been running at Affiliate Summit since summer 2006. Affiliate programs and networks have tables set [...]
In our most recent Tips from the Top column, we discussed general pricing strategies for your online business. Today we’ll take an in-depth look at “deal of the day” pricing options, best practices when using coupons and various ways to help Continue reading...
Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Hanna Johnson's blog Zoomerang Blog Online Surveys For Zibkids Posted on January 25, 2012 by Hanna Johnson Tweet Share The below post was written by Dorian , a SurveyMonkey customer , for the SurveyMonkey blog But it's just so cute that I had to post it here too . Since Zoomerang and SurveyMonkey are part of the same team now , it seemed . appropriate A bit of background . Dorian is a 10-year-old who co-created , Zibkids a super cool startup which teaches kids about business and even empowers them to start their own . He uses SurveyMonkey to get feedback about how kids were using ZibKids and how it could be . improved All of this is very cool in and of itself , but there's an extra reason I'm posting it here .